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When planning hybrid events, event marketers know that measuring ROI is essential, same as any other format. Unusual circumstances caused by the COVID-19 had forced
In today’s highly competitive world, global sourcing has become a standard practice and no longer a competitive strategy. Customers always expect better quality products at
Gone are the days of planning your flights and accommodation to your overseas (or not-so-close to home) trade shows. Welcome to the new normal –
Let’s start with what a hybrid trade show is – it’s not all face to face and it’s not all online, it’s a little bit
In recent accomplishments in the global trade show industry – GITEX 2020 was one of the largest hybrid technology trade shows this year. 1,500 private