According to the Center for Exhibition Research, nearly 9,000+ business-to-business trade shows and exhibitions were held in the United States in 2019-20, adding $101 billion in revenue to the nation’s GDP. Companies exhibit their latest and most innovative products and services in these trade shows. Sellers maintain contact with existing customers while also getting an…

A hybrid event is an event organized both online and in person. It tries to merge the best of both worlds offering new exciting experiences for everyone involved. Hybrid events have been around for some time, but now they are becoming far more apparent and used. The benefits of these events are numerous. Apart from…

Trade shows are an excellent way for a company to present its products, services, and the whole company in general. Since it is one of the most effective exposure methods, it is vital to prepare and execute the exhibition in the best way possible. Every exhibition aspect is essential to provide a successful exhibiting experience….

Trade shows have been the main source of lead generation for some time now. Some companies spend up to 20% of their total marketing budget on visiting trade shows. The truth is that the companies very often end up without leads or unqualified leads. The previous year has brought many changes to the industry. Most…

Back in the day, trade shows were popular. That is because these events allowed businesses to generate quality leads and create more profits. But, somehow, trade shows lost their importance and ability for success mainly because of the famous and notorious COVID-19. However, the pandemic has redefined the future of trade shows. Let’s be honest,…

A hybrid trade show necessitates more planning and collaboration in relation to the location. It is customary for the location to serve as the focal point for your on-site experience. However, with a hybrid trade show, in which attracting a simulated audience is critical to event performance, the venue plays a more important role in…