A B2B portal is a system within your business website that enables you to deal with the needs of your customers, distributors, and staff members at the same time. It is a channel for selling the products to another company that will become your customer. It provides opportunities for further progress of SMEs to sales on international markets and acquiring new clients. B2B portals ensure that client’s needs are met in a quick manner and without any difficulties.
We are witnesses that the way of doing business has changed. Traditional customer service is still excellent and much needed, but current clients want and need more than that. They are looking to have everything available immediately and to do business digitally. Some believe that is due to the pandemic, but the reality is this might be the next step in the business world. Today’s customers are more demanding than ever. In some way, they want to experience self-service. They come to a website prepared with completed research and knowing what they want. Human interaction is not needed here. B2B clients are shopping for a business. They come to a website with a clear idea of what they want to buy, how much they will spend, and what restrictions should they take into consideration.
Here are the top five reasons why you should consider a B2B portal.
1. Real-time analytics
Manually tracking sales is simply cumbersome. It is exhausting to keep track of what you need to order once more and what does not sell well. The possibilities of human errors are also huge. Missing this information might cause problems for your business, and more importantly, present a bad brand image.
Real-time analytics is the number one benefit of a portal. It gives you information about what is going on at any time. It makes online processing quick and easy. You can focus your attention on other aspects of your business since the analytics enable you to know always what is going on with your business.
2. Modern digital experience
B2B portals enable you to monitor and analyze different aspects of your business operations. It is an advanced customer management technique. Manual practices are replaced with automated systems that increase the speed and easiness of the process. When it comes to ordering, customers nowadays want everything to be digital. If they can do it according to their schedule, they will probably keep coming back. But if they need to have a conversation with customer support every time they order, they will probably stop doing business with you.
B2B portals give them more control of their purchasing limits and budget. Do not forget that your clients are also businesses, so providing them straightforward and quick service might exactly be what they are after. Pre-sale and post-sale processes are included in the platform as well. Here you can do all from interactions to negotiations to contract-setting to service and support. Another important key factor to keep in mind is that your products are available 24/7.
3. B2B portals minimize cost
Running a business in these difficult times means that you need to be careful with every cent you spend. Every investment needs to deliver. Instead of creating new platforms for every aspect of your business, hiring staff to run everyday operations, you can set up the portal. It enables you to do everything – from sales to inventory and customer support.
It is also an excellent way for targeting approach. It enables exceptional targeting of specifics industries or markets. Whether you need a particular sector or a specific area where you aim to serve a specified region, you will benefit from the targeting.
Apart from that aspect, these platforms are much cheaper than social media platforms or even regular ads. Furthermore, B2B portals listings are arguably among the most cost-effective marketing tools for creating leads. Many portals offer a standard free-of-charge version, while you can also upgrade to a premium account that provides additional functionalities. The premium account improves the company’s ranking in directory searches.
4. Better online visibility
B2B portals take companies to online marketplaces and help them make contact with various clients from all over the world. A buyer uses the portal to search for specific products or services because they need better results than they receive via search engines. This enables them to connect with the potential client right from the investment decision, long before the initial contact.
By setting up the portal, you also show that you are up to a challenge. You are presenting that you are adaptive and innovative. Your company is keeping up with digitalization. It is worth mentioning that portals offer channels for building brand awareness. One of the best methods is the usage of social media. This way is the most common for bringing customers to the portal.
5. B2B portals bring verified buyers
With many scams and frauds, doing business is not easy. For that reason, many portals have verification services to make customer acquisition safe. Phone verification for all portal users is the most common. It makes the purchase rewarding for all parties. Ratings or reviews are also available.
Some portals also offer platforms and forums where users publish their experiences in doing business with suppliers and other portal members. The only reason for this is to ensure that communication and interaction via the portal remain safe and professional.
B2B portals have many advantages. The most important aspect is that it saves time. Instead of doing the work manually, the portal enables it to be completed automatically. Portal is also one of the most important investments for the future if you want to keep the existing customers and gain a new one.
All export-oriented companies should integrate listings in B2B portals in their marketing strategy to benefit from the great potential of digitalization and to stay successful. When deciding to set up the portal, make sure its design encourages sales. It needs to be user-friendly and easy to navigate. Security, among other things, also plays an important role.