A trade show, digital, hybrid, or in-person, is a perfect way for business owners to maximize their ROI. Simply because trade shows organizers bring multiple vendors under one roof, allowing them to conduct businesses in-person or through virtual outlets.
As the world moves towards modernized solutions, the traditional way of trade shows is changing because of the latest digital tools. Event organizers are adapting to technology without forgetting human interaction. The idea behind moving towards digital trade show solutions is to provide maximum agility and ensure efficient event interactions for all parties involved. With this in mind, trade apps like AladdinB2B integrate the latest trends to facilitate vendors and attendees. Let’s explore the new trends in digital trade shows that are transforming the trade shows industry.
Hybrid is becoming mainstream in Digital Trade Shows
Back in the day, virtual events were overlooked because people were more into interacting face to face rather than attending events online. Now, however we see digital solutions taking the lead; the same is the case with hybrid or virtual events. Nowadays, adding a virtual solution to a live event has become necessary as it allows event organizers to maintain their numbers even if the live audience is at the lower edge.
There are two significant perks of going hybrid in the trade show industry.
The first is that a lot of attendees cannot attend trade shows because of financial limitations. Hybrid events allow them to participate in events from any part of the world. This allows event organizers to expand their reach and maintain sustainability.
Secondly, a hybrid solution is much more cost-effective than an exclusive live event. That is because exhibitors will have to spend less on these types of events rather than in-person ones.
Live Streaming is the Future
Live streaming is becoming a staple trend in the trade show industry. That is because live events allow the extension towards attendees who weren’t able to make it. Plus, this enables organizers to generate online hype and engage international audiences. The advantage of this integrated technology is that if people could see how unique the online event is, they will buy tickets for future live editions.
Artificial Intelligence is changing the game
Naturally, we tend to gravitate towards things that match our interests and needs. In order to give the best trade show experience to an attendee, exhibitors must check what an attendee likes or needs. That is where AI (Artificial Intelligence) comes in. AI has the power to streamline the event experience. It has the ability to create tailor-made experiences for each individual. With the help of personal data (social media likes, interests, visited locations), AI can help deliver relevant content to the right people.
One of the examples of AI integration in the trade show industry is chatbots. Chatbots enable attendees to get relevant information by interpreting words given by the user..
Another example is voice translation. Individuals of every entity attend digital trade shows. AI-enabled translation method enables each attendee to listen and understand the content in their own language.
Tickling senses are giving an enhanced experience
Trade show organizers have realized that they can get the attention of attendees through sights and sounds. The main goal of the exhibitor is to give attendees a greater feel. To do that, there is a crucial need to amplify the sensory qualities of the show.
Exhibitors are moving from monotonous presentation to unique lighting design. Plus, installing touch panel interfaces to the booth is another perfect way to get the attention of the attendees. Some are also integrating gamification abilities and are encouraging engagement with the exhibit through that.
AR/VR is paving the way for digital trade shows
The idea behind trade shows is to give deeper insights to industry professionals about the company’s product and services. These events also allow them to mingle and interact with their potential customers.
For companies, a trade show is a perfect opportunity to gain media coverage, increase customers and create brand awareness. However, the limitation of trade shows is not everyone can afford to attend them. So, one of the solutions is hybrid/virtual events. Again these types have their own perks and flaws.
Another solution is augmented/virtual reality. Exhibitors are integrating this solution to invite customers to your booth. With this, they have the capability to demonstrate products to a broader audience. Another method they are adopting is releasing an augmented reality app for the attendees. This way, they will interact with the product even if it is no longer available live. Seeing this as a success, more and more exhibitors are bringing VR headsets to the trade shows to offer an unforgettable experience to leads.
Wearables are taking the lead in this industry
Yes, wearables are for fitness enthusiasts. But, these devices are becoming the future of digital trade shows. Packed with NFC (Near Field Communication) technology, trade-show-centered wearables have become a solution to gather information. GES, a pointer in data-collecting devices, creates these to attached to attendee lanyards. With the simple touch between the wearables, execution of the data transfer occurs. The combination makes lead generation easier and more efficient. The exhibitor can place the device anywhere on the booth, allowing the attendee to download content without any hassle.
Another example of wearables is RFID tags. Passive RFID tags can track waiting times, interests, and other parameters. That combination will be able to generate a customized experience for every attendee in the show.
The trade show industry is witnessing a revival due to the fact that a lot of exhibitors are moving towards digital tools. The trends mentioned above foretell notable changes and advancements in the digital trade show industry. However the fundamental idea of a trade show becoming a success is the same: delivering, a clear message to the audience.