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Africa’s food manufacturing sector showcasing innovation, production excellence, and growing export potential. AladdinB2B supports African food manufacturers by connecting them with global buyers, investors, and trade partners through smart B2B matchmaking. Join AladdinB2B to expand your market reach and grow your business internationally.
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Africa Food Manufacturing

Africa Food Manufacturing is the region’s trade HUB for leading entities in the food value chain. The AFM event was held in Egypt and was celebrating its 10th Anniversary bringing together two different events: Food Ingredients Africa and Propak MENA, two of the leading brands in food ingredients, packaging and processing. This year’s highlight was introducing a high-level Hosted Buyer Program organized by the AladdinB2B team.

Stats

  • 8 international buyers flew to Egypt to participate in the exclusive Hosted Buyers Program.
  • Upon concluding our first exhibition for Africa Food Manufacturing, AladdinB2B partnered with Informa Markets again to work together on upcoming events in Egypt.

Results

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Kareem Emara, Senior Marketing Manager at Informa Markets, contributing to the success of global exhibitions through strategic marketing and audience engagement. AladdinB2B connects professionals like Kareem Emara with international stakeholders through intelligent B2B matchmaking. Join AladdinB2B to build lasting business connections and elevate your marketing impact on a global scale.
Kareem Emara,
Senior Marketing Manager at Informa Markets
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“The matchmaking program for our exhibition is an integral part of the offering we do for exhibitors and visitors, it provides added value for both parties and helps with closing more deals on a larger scale. AladdinB2B has helped much with this, they were covering everything from scratch. The process was flawless, the team on-ground was very responsive, and everything was covered perfectly.” Kareem Emara – Senior Marketing Manager at Informa Markets.”
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About Africa Food Manufacturing 2022

Africa Food Manufacturing (AFM) is one of the region’s premier trade exhibitions serving the food manufacturing, food ingredients, packaging, and processing sectors. Organized by Informa Markets Egypt, AFM celebrated its 10th edition by bringing together leading brands from Food Ingredients Africa and Propak MENA under one platform. The event serves as a hub for manufacturers, suppliers, distributors, and buyers across the food value chain, creating opportunities for innovation, business growth, and regional expansion throughout Africa and the Middle East. :contentReference[oaicite:0]{index=0}

How Africa Food Manufacturing worked with AladdinB2B

To enhance exhibitor engagement and create measurable business outcomes, Africa Food Manufacturing partnered with AladdinB2B to launch a high-level Hosted Buyers Programme and B2B Matchmaking Initiative. AladdinB2B attracted qualified buyers from multiple African and Middle Eastern countries, developed personalized matchlists, facilitated pre-qualified introductions, and coordinated highly targeted meetings between exhibitors and buyers. The Aladdin team also provided on-site support, multilingual assistance, VIP buyer management, and matchmaking technology that enabled both exhibitors and buyers to pre-select preferred meeting counterparts based on aligned business objectives. :contentReference[oaicite:1]{index=1}

Results achieved by Africa Food Manufacturing with AladdinB2B

The Hosted Buyers Programme exceeded expectations, achieving 110% of its original target. The exhibition welcomed buyers from more than 20 participating countries and attracted over 8,000 visitors. Senior decision-makers including CEOs, Managing Directors, General Managers, and Heads of Innovation participated in the program. Through AladdinB2B’s matchmaking platform, 31 exhibitors were successfully connected with qualified buyers, creating highly productive networking opportunities, stronger exhibitor ROI, and long-term partnerships that contributed to the overall success of the event. :contentReference[oaicite:2]{index=2}

What is Africa Food Manufacturing?

Africa Food Manufacturing is a leading food manufacturing and processing exhibition in Egypt that connects food ingredient suppliers, packaging providers, manufacturers, distributors, and buyers from across Africa and the Middle East. :contentReference[oaicite:3]{index=3}

How did Africa Food Manufacturing work with AladdinB2B?

Africa Food Manufacturing partnered with AladdinB2B to implement a Hosted Buyers Programme, business matchmaking technology, personalized networking opportunities, buyer recruitment, and meeting management services designed to maximize exhibitor and buyer engagement. :contentReference[oaicite:4]{index=4}

What results did Africa Food Manufacturing achieve with AladdinB2B?

The event achieved 110% of its matchmaking target, engaged participants from over 20 countries, attracted more than 8,000 visitors, connected 31 exhibitors with qualified buyers, and successfully facilitated high-value business meetings between senior industry decision-makers. :contentReference[oaicite:5]{index=5}

Africa Food Manufacturing 2022 FAQs

  • Why did Africa Food Manufacturing 2022 partner with AladdinB2B?
    Africa Food Manufacturing partnered with AladdinB2B to strengthen exhibitor ROI through a Hosted Buyers Programme that connected qualified buyers with exhibitors, creating targeted networking opportunities and facilitating meaningful business relationships across the food manufacturing value chain.
  • How did AladdinB2B support the Hosted Buyers Programme?
    AladdinB2B recruited qualified buyers from Africa and the Middle East, developed personalized business matchlists, arranged one-to-one meetings, coordinated VIP buyer schedules, provided multilingual support, and managed on-site matchmaking to ensure productive engagements between buyers and exhibitors.
  • Who participated in the matchmaking initiative?
    The program brought together food manufacturers, ingredient suppliers, packaging companies, processing technology providers, distributors, procurement professionals, importers, retailers, and senior executives including CEOs, Managing Directors, General Managers, and Heads of Innovation from more than 20 countries.
  • What results were achieved through the Africa Food Manufacturing matchmaking program?
    The Hosted Buyers Programme exceeded expectations by achieving 110% of its original target. The event welcomed more than 8,000 visitors and successfully connected 31 exhibitors with qualified buyers, creating valuable business meetings and long-term commercial opportunities across the food manufacturing industry.
  • How did the program benefit exhibitors and buyers?
    The structured matchmaking process enabled exhibitors to meet pre-qualified purchasing decision-makers, increased the quality of business discussions, improved networking efficiency, strengthened return on investment, and created lasting partnerships that supported regional business growth and expansion.