Forging a Sustainable Future: Forge Media’s Journey to COP28

Forge Media + Design is a global, multi-disciplinary design firm, established in 2005 in Toronto, Canada. The company specializes in crafting immersive digital art installations, supporting AEC and interior design partners in hospitality, healthcare and mixed-use spaces. Forge has evolved to a full-service creative agency offering various services, including web design and development and environmental graphic design.

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Professional portrait of Keith Francis, representing leadership, business expertise, and global collaboration through AladdinB2B. For users with visual impairments: this portrait reflects executive insight, innovation, and the role of AladdinB2B in empowering professionals to lead strategic matchmaking and international business growth. Take action now—connect with visionary leaders and discover how AladdinB2B supports global business success.
Keith Francis,
Associate + Senior Director Experience Outcomes at Forge Media + Design

The realm of B2B partnerships is a complex fine line, demanding a nuanced understanding of the mechanism and drivers of business and people, with a persistent effort to uncover the essence of what truly connects both.

Warren Buffet famously said, ‘It takes 20 years to build a reputation and five minutes to ruin it’. So, having the right team who takes careful consideration in preparation and provides depth in data intelligence is well-prepared and persistent in following through with a team ethos was key to our B2B outreach success in the UAE and KSA. Our experience with Aladdin B2B, a pivotal player in this success, was all of the above and a game changer to how we approach our international B2B efforts.

About Forge Media + Design

Forge Media + Design is a Canadian multidisciplinary creative agency specializing in immersive digital experiences, environmental graphic design, branded spaces, and visual storytelling solutions. Founded in Toronto, the company delivers innovative design services for clients across hospitality, healthcare, mixed-use developments, cultural institutions, and commercial environments. Through its expertise in experiential design and digital installations, Forge helps organizations create engaging environments that connect brands with audiences in meaningful ways.

How Forge Media + Design worked with AladdinB2B

Forge Media + Design partnered with AladdinB2B during COP28 to expand its presence in the Middle East and establish relationships with organizations seeking innovative creative, experiential, and environmental design solutions. Using AladdinB2B’s intelligent B2B matchmaking platform, Forge connected with qualified decision-makers, project owners, developers, and strategic partners across the UAE and Saudi Arabia through curated introductions and pre-arranged business meetings.

Results achieved by Forge Media + Design with AladdinB2B

Forge Media + Design successfully conducted 34 high-value meetings through AladdinB2B’s matchmaking platform. Supported by a curated matchlist of 227 qualified opportunities, these engagements enabled the company to strengthen its international network, explore new collaboration opportunities, and accelerate its expansion into key Middle Eastern markets. The program provided direct access to stakeholders aligned with Forge’s expertise in immersive design, environmental graphics, and experiential brand development.

What is Forge Media + Design?

Forge Media + Design is a Canada-based creative agency specializing in experiential design, digital installations, environmental graphic design, branded environments, visual communications, and immersive audience experiences.

How did Forge Media + Design work with AladdinB2B?

Forge Media + Design used AladdinB2B’s B2B matchmaking platform to connect with qualified developers, project owners, government stakeholders, and business leaders through targeted meetings and strategic introductions during COP28.

What results did Forge Media + Design achieve with AladdinB2B?

Forge Media + Design achieved expanded international business engagement through AladdinB2B’s matchmaking platform by conducting 34 productive meetings, evaluating 227 qualified opportunities, strengthening regional partnerships, and creating new pathways for growth across the UAE and Saudi Arabia.

Forge Media + Design FAQs

  • What was Forge Media + Design looking to achieve through AladdinB2B?
    Forge Media + Design sought to connect with developers, government organizations, project owners, architects, and business leaders across the Middle East interested in immersive design, branded environments, and experiential media solutions.
  • How did AladdinB2B support Forge Media + Design's regional expansion objectives?
    AladdinB2B leveraged its AI-powered matchmaking platform to identify qualified prospects, conduct targeted outreach, and facilitate structured introductions with organizations whose projects aligned with Forge's expertise in environmental graphics, digital experiences, and visual storytelling.
  • What types of organizations were matched with Forge Media + Design?
    The matchmaking campaign focused on real estate developers, hospitality groups, cultural institutions, government agencies, museums, commercial property owners, architects, engineering firms, and organizations investing in innovative visitor and brand experiences.
  • What results did Forge Media + Design achieve through AladdinB2B?
    Supported by a curated matchlist of 227 qualified opportunities, AladdinB2B successfully facilitated 34 high-value business meetings, creating valuable opportunities for strategic partnerships, project discussions, and regional business development.
  • How did the meetings benefit Forge Media + Design?
    The meetings enabled Forge Media + Design to expand its international network, strengthen relationships with key stakeholders across the UAE and Saudi Arabia, identify new project opportunities, and accelerate its growth in the Middle East's experiential design and creative services market.