About the Government of Canada Women in Tech Trade Mission

The Government of Canada, through the Canadian Trade Commissioner Service (TCS), launched the Women in Tech Trade Mission to help women-led technology companies expand internationally and establish strategic partnerships in the United Arab Emirates. The initiative was designed to provide Canadian technology entrepreneurs with access to new markets, qualified business contacts, investors, government entities, and innovation ecosystems within one of the Middle East’s fastest-growing technology hubs. The program focused on creating international business opportunities while promoting innovation, diversity, and gender inclusion in global trade. :contentReference[oaicite:0]{index=0}

How the Government of Canada worked with AladdinB2B

TCS partnered with AladdinB2B to design and execute a virtual matchmaking and business development program for 16 Canadian women-led technology companies. Leveraging its extensive MENA business database and intelligent matchmaking platform, AladdinB2B identified qualified prospects including investors, accelerators, incubators, government organizations, corporate executives, and innovation leaders across the UAE. The program focused on arranging highly targeted meetings tailored to each company’s Ideal Client Profile (ICP), covering sectors such as cybersecurity, learning management systems, and digital technologies. :contentReference[oaicite:1]{index=1}

Results achieved by the Government of Canada Trade Mission with AladdinB2B

The Women in Tech Trade Mission exceeded expectations by achieving 150% of its original meeting target. While the initial objective was to arrange two meetings for each participating company, AladdinB2B successfully facilitated 48 qualified business meetings involving UAE government entities and major organizations such as RTA, DHA, Khalifa University, and Fujairah International Airport. The program also generated more than 1,000 qualified leads and achieved a 150% VIP attendance rate during the in-market networking program in Dubai, where 24 VIPs attended compared to the original target of 16. The success of the initiative led to additional collaboration opportunities between TCS and AladdinB2B. :contentReference[oaicite:2]{index=2}

What is the Government of Canada Women in Tech Trade Mission?

The Women in Tech Trade Mission is a Canadian Trade Commissioner Service initiative that helps women-led technology companies expand internationally by connecting them with investors, government agencies, strategic partners, and business opportunities in foreign markets. :contentReference[oaicite:3]{index=3}

How did the Government of Canada work with AladdinB2B?

TCS utilized AladdinB2B’s business matchmaking platform, prospect qualification services, appointment-setting team, and regional business intelligence database to connect Canadian technology companies with qualified stakeholders throughout the UAE. :contentReference[oaicite:4]{index=4}

What results did the Government of Canada Trade Mission achieve with AladdinB2B?

The program achieved 150% of its meeting target, facilitated 48 qualified meetings for 16 participating companies, generated more than 1,000 qualified leads, secured 150% VIP attendance, and established valuable relationships with government entities, universities, investors, and major organizations throughout the UAE. :contentReference[oaicite:5]{index=5}

Government of Canada Women in Tech Trade Mission FAQs

• What was the objective of the Government of Canada Women in Tech Trade Mission?
  The Women in Tech Trade Mission was created to help Canadian women-led technology companies expand into the UAE by connecting them with qualified investors, government organizations, innovation ecosystems, corporate partners, and business leaders capable of supporting international growth.
• How did AladdinB2B support the Canadian Trade Commissioner Service (TCS)?
  AladdinB2B worked closely with the Canadian Trade Commissioner Service by identifying qualified prospects, conducting targeted outreach, arranging personalized business meetings, and leveraging its AI-powered matchmaking platform and regional MENA business database to connect participating companies with relevant stakeholders.
• Who participated in the matchmaking program?
  The program connected 16 Canadian women-led technology companies with investors, government agencies, accelerators, incubators, universities, innovation hubs, corporate executives, and decision-makers from organizations across the UAE, including sectors such as cybersecurity, education technology, and digital innovation.
• What results were achieved through the Women in Tech Trade Mission?
  The initiative exceeded expectations by achieving 150% of its original meeting target. AladdinB2B successfully facilitated 48 qualified business meetings, generated more than 1,000 qualified leads, and exceeded VIP attendance goals with 24 senior participants compared to the original target of 16.
• How did the program benefit participating Canadian companies?
  The matchmaking program accelerated international market entry by providing direct access to influential decision-makers, government entities, investors, and strategic partners. It strengthened business development efforts, expanded professional networks, and created new opportunities for partnerships, commercialization, and long-term growth throughout the UAE and the wider Middle East.