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INFORMA EXHIBITIONS
The VIP Program was attended by 20 Buyers and 13 exhibiting companies which comprised both government and private sector organizations that provide and deal in utility, energy and oil products and services. There were a total of 89 meetings that could be accounted for, though there were constant exchange of business cards between buyers and exhibiting companies during the event, and on the spot unplanned meetings.
Results
About Informa Exhibitions
Informa Exhibitions is one of the world’s leading event organizers, delivering large-scale trade shows, conferences, and business networking events across a wide range of industries. Through its extensive portfolio of international exhibitions, Informa connects buyers, suppliers, investors, manufacturers, and industry professionals, creating opportunities for business growth and strategic partnerships. Its events attract thousands of exhibitors and visitors from around the globe, making Informa a key facilitator of international trade and industry development.
How Informa Exhibitions worked with AladdinB2B
To increase exhibitor value and improve buyer engagement, Informa Exhibitions partnered with AladdinB2B to identify qualified VIP buyers and facilitate structured business meetings during the Middle East Electricity Exhibition. Leveraging AladdinB2B’s intelligent B2B matchmaking platform, the program identified relevant buyers based on exhibitors’ business objectives, purchasing interests, and target markets. AladdinB2B then coordinated introductions, scheduled one-on-one meetings, and managed engagement activities designed to maximize networking effectiveness and improve return on investment for participating exhibitors.
Results achieved by Informa Exhibitions with AladdinB2B
The collaboration delivered strong business engagement results. AladdinB2B generated a curated list of 100 qualified potential buyers and facilitated connections between 63 participating companies. Through its structured matchmaking process, the program successfully coordinated 315 business meetings, creating valuable opportunities for exhibitors to engage directly with decision-makers and qualified prospects. The initiative enhanced networking outcomes, increased exhibitor satisfaction, and demonstrated the effectiveness of data-driven matchmaking in improving event performance.
What is Informa Exhibitions?
Informa Exhibitions is a global event organizer responsible for hosting major trade shows, exhibitions, conferences, and networking events that connect businesses, buyers, suppliers, and industry professionals across multiple sectors worldwide.
How did Informa Exhibitions work with AladdinB2B?
Informa Exhibitions utilized AladdinB2B’s business matchmaking platform to identify VIP buyers, schedule targeted one-on-one meetings, facilitate introductions, and support exhibitor engagement during the Middle East Electricity Exhibition.
What results did Informa Exhibitions achieve with AladdinB2B?
The program generated a list of 100 qualified buyers, connected 63 companies, and facilitated 315 business meetings, helping exhibitors engage with high-value prospects and maximize business opportunities during the event.
Informa Exhibitions FAQs
- What is Informa Exhibitions?
Informa Exhibitions is one of the world’s leading organizers of international trade shows, conferences, and business events. Its exhibitions bring together exhibitors, buyers, manufacturers, suppliers, investors, and industry professionals to promote innovation, business development, and global trade across multiple industries. - How did AladdinB2B support Informa Exhibitions?
AladdinB2B deployed its AI-powered B2B matchmaking platform to identify qualified VIP buyers, match them with relevant exhibitors, coordinate one-to-one meetings, and manage networking activities during the Middle East Electricity Exhibition. The platform streamlined buyer engagement and helped exhibitors connect with decision-makers aligned with their business objectives. - Who participated in the Informa Exhibitions matchmaking program?
The program involved exhibitors, qualified VIP buyers, manufacturers, suppliers, distributors, procurement professionals, and business decision-makers participating in the Middle East Electricity Exhibition. Each meeting was arranged based on purchasing interests, industry focus, and partnership potential. - What results were achieved through Informa Exhibitions’ partnership with AladdinB2B?
AladdinB2B generated a curated list of 100 qualified buyers, connected 63 participating companies, and successfully coordinated 315 structured business meetings. The program increased networking efficiency, enhanced exhibitor engagement, and created valuable commercial opportunities throughout the exhibition. - How did the matchmaking program benefit exhibitors and buyers?
Exhibitors met with highly qualified buyers through pre-arranged business meetings, while buyers efficiently connected with suppliers that matched their sourcing requirements. This structured approach improved lead quality, increased return on investment for exhibitors, and fostered meaningful business relationships that extended beyond the event.