AladdinB2B recently had the opportunity to expand its clientele through the new partnership with Informa’s Egypt branch, through its Africa Food Manufacturing (AFM) exhibition, the region’s trade HUB for leading entities in the food value chain.
The AFM event was held in Egypt and was celebrating its 10th anniversary bringing together two different events: Food Ingredients Africa and Propak MENA, two of the leading brands in food ingredients, packaging and processing.
This year’s highlight was introducing a high-level hosted buyers and B2B matchmaking & meeting program organized by the AladdinB2B team. This initiative aimed to attract key buyers from Africa to Egypt, seeking to meet with exhibitors on the show oor at AFM to enable new business relationships leading to enhanced sales and new partnerships.
Furthermore, to supervise that on-site operation was taking place smoothly, and to guarantee the highest results in meetings, our Aladdin Dubai-based team ew to Egypt to bring their matchmaking expertise.
The results acquired by the AladdinB2B were exceptional! We smashed through the quota of targeted meetings required and achieved 110% of what was originally decided.
The hosted buyers programs saw a variety of individuals with senior qualifications such as General Managers, Heads of Innovation and Quality, as well as CEOs and Managing Directors. These decision-makers were matched with 31 exhibitors participating in the exclusive Buyers Program through our in-house technology, the AladdinB2B app.
Major credit for this success goes to the Aladdin on the ground team, who provided excellent management skills by assisting participants in finding our VIP lounge, reminding them about their meetings, solving issues with the app and providing daily feedback to the organizers.
Fitlov, with its innovative app which allows you to find a tailormade fitness program based on your needs, won the competition with their breath-taking pitch!
AladdinB2B is a leading technology for B2B matchmaking and meetings platform. With innovation and industry knowledge, Aladdin has created the optimal meetings solution for enterprises, government export departments and trade event organizers. Users look to Aladdin for data collection, targeted matchmaking, qualified meetings, trade tools, follow-ups, and post-show metrics.
Headquartered in the United States and regionally operating in Dubai, Aladdin proudly serves 100s of companies across the globe.
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