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2022 saw a massive motoring Festival which took place in Riyadh-Dirab Motor Park within Saudi Arabia. International motorsport enthusiasts had the opportunity to sample a taste of an unforgettable experience. The motor show offered a week of interactive activities led by motorsport celebrities and experts, live-action events, and concerts.
With 1.7 million s.m. of land, there was more than enough room for business meetings. After-sales Pavilion was a space dedicated to B2B and B2C partners. The exhibitors who wanted to showcase their latest products and services to customers and suppliers could connect through the Aladdin B2B app.
Aladdin matchmaking meetings platform enabled their powerful app exclusively for VIP buyers, who could browse the guest list to find companies of interest and request meetings from those who were part of the VIP Buyers’ program.
Autoville searched for alternatives to the traditional motor show, so their requirements were interactive activities and solutions. Aladdin B2B ticked all the boxes leading the way for business-to business technology, contributing to the festival trade success.
ACE Expos, the event organizers reached out to the Aladdin B2B team with two main constraints.
1. To increase the number of Autoville VIPs attendees.
2. Arrange meetings for them within three weeks.
With obvious restrictions for international travels due to the pandemic, as well as Public Holidays in December, there was limited time for us to deliver the project with the quality that is expected from AladdinB2B. However, our company has a notable history of knocking challenges out of the park.
With no time to waste, Aladdin team created a white-label mobile and desktop app for Autoville. This was followed by the appointment-setter team who built a match-list of VIP buyers based in Saudi Arabia from scratch. It allowed the launch of an email campaign to invite VIPs buyers and to send app access to the attendees. Before the event began, a team headed by Arabic speakers ran a calling campaign to qualify meetings and confirm attendance.
The first challenge we faced was to double the efforts on the calling campaign due to last-minute cancellations.
The on-site staff management was at the premises to handle the day to day and to oversee the project. They made sure that all pre-arranged meetings were conducted. The on-site team was tasked with guiding the attendees to the VIP Buyers Lounge. On a layout of 1.7 million s.m. It was quite easy for first time attendees to get lost and lose out on their scheduled meetings. Therefore VIP buyers and attendees had a dedicated escorting team in charge to meet, greet and guide them to the stand.
With hard work and technical expertise combined, Aladdin B2B’s genies rocked their performance in the motoring festival by confirming 90 VIPs, scheduling 788 meetings through the AladdinB2B app and achieving 129% of the target. The high-accuracy results were obtained through our fully automated B2B event platform, which provides a detailed after-event report for the organizers. The data obtained from after-event reports allows exhibitors and organizers to measure their ROI and the impact of their efforts. Our Event Hub offers a unique matchmaking & meetings formula for event success, which has been proven its value over the last 16 years.
Furthermore, or in-house database holds the largest assortment of VIP information within Saudi Arabia, allowing any business that partners up with us to get easy access to all the information they need to schedule high-quality B2B meetings. This has been an amazing opportunity for us to prove that our powerful database in the MENA region is leading the market.
AladdinB2B is a leading technology for B2B matchmaking and meetings platform. With innovation and industry knowledge, Aladdin has created the optimal meetings solution for enterprises, government export departments and trade event organizers. Users look to Aladdin for data collection, targeted matchmaking, qualified meetings, trade tools, follow-ups, and post-show metrics.
Headquartered in the United States and regionally operating in Dubai, Aladdin proudly serves 100s of companies across the globe.
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