Government of Canada Trade Mission in UAE accomplished by Aladdin B2B

Event Type: Government Trade Mission
Location: Hybrid
Industry: IT, Technology
Organizer: TCS

The Government of Canada is well known for helping Canadian businesses tap into new markets by providing them worldwide exposure, introducing them to global decision-makers and enabling support programs through the Canadian Trade Commissioner Service (TCS).

Women in Tech is a virtual trade mission offered by TCS to connect leading businesswomen with potential partners in UAE to create new business opportunities outside of Canada for them and expand their network to give more visibility to women led technology companies.

Why the UAE?

It’s because UAE has one of the largest presences of tech industries in the region and a vast market for Information and Communication Technology (ICT) services and products. These are powerful reasons why public and private entities are looking forward to networking opportunities in the Middle East. Furthermore, UAE has also hosted leading technological events such as GITEX (which also uses AladdinB2B technology for matchmaking and meetings) where technological companies around the globe present their unique innovations.

TCS decided to get in touch with the AladdinB2B team to take over the Women in Tech Trade Mission in UAE after our successful results from various government institutions such as the Welsh government and Estonia Pavillion.

Being a holder of one of the largest non public databases in the MENA region, AladdinB2B hosts information about organizations, making us the perfect choice as we have the assets required to matchmaking them with the right people, as per government expectations.

"Autoville adds tremendous value to the national exhibition and conference industry, having attracted some major investors in event organization, automobiles, and automobile accessories. "
Amjad Bin Essam Shaker,
Chief Executive Officer of the SCEGA
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Quality Leads Provided
The Challenge: To achieve relatively equal high-level results for all 16 companies involved in the Women in Tech Trade Mission

Getting down to business, TCS tasked AladdinB2B to arrange a virtual matchmaking and meetings development program for its clients to get them in touch with high-level UAE contacts with mutual business potential. The goal was to organize pre-targeted and qualified meetings for 16 different companies with respective Ideal Client Profiles (ICP) within a timeframe of a month and a half.

The AladdinB2B team had to score a large range of potential business partners such as UAE based accelerators and incubators, investors, corporate heads of departments, and government agencies that best matched the divergent sectors of Women in Tech companies such as cybersecurity, learning management systems, and digital mining.

Gender inclusivity has always been a priority for AladdinB2B with many of our senior positions headed by leading ladies in the industry. As such we are proud to support Trade Missions that bring gender inclusion to the trading world.

The solution

Once the Canadian companies selected potential partners, our appointment setter team did an amazing job by introducing Women in Tech companies to UAE governmental entities and securing meetings with them. During this project, we can highlight the meetings in which the likes of RTA, DHA, the Khalifa University and Fujairah International Airport were involved.

One of the biggest milestones achieved during this project was to overpass promised targeted meetings. The initial target was to set two meetings for each of the 16 companies under the TCS banner, however, Aladdin B2B smashed past the goal by providing a total of 48 meetings, achieving 150% of the target.

All the companies constituting Women in Tech were impressed with the quality of the leads and with the match meetings, this is the WOW factor we like to see from our clients. The success of the trade mission was such that they hired us to lead another project for them!

TCS organized a visit to Dubai to offer Women in Tech delegates an in-person program to network with potential business partners.

One of the in-market programs for Women in Tech was a seminar that took place in downtown Dubai to introduce its services to system integrators, as well as top resellers within the region. Initially, our goal was to ensure at least 16 VIPs attend the event however we were able to smash past that barrier with 24 VIPs in attendance.

Closing these two projects with the TCS was a challenging and rewarding adventure that highlights the importance of government initiatives that support inclusion and innovation. Aladdin B2B is here to pursue and support all kinds of entrepreneurship projects.

"Aladdin b2b provided a customized service for us, they had not only the technology, the context, the networking tools but also the personnel staffing to provide the service that we needed. "
Deep Kumar,
Managing Partner at HBG events
Over 500 meetings were scheduled through the Aladdin Matchmaking Portal within three days! Our ground team contributed to the event success by assisting exhibitors and VIP buyers who were part of the VIP Buyers Programme. The team made sure participants had access to the AladdinB2B matchmaking app while supervising they showed up on time to their meetings.
AladdinB2B’s CEO Alaa Ismail, was invited to participate in Dubai Active Startup Talks, a panel discussion where he shared his entrepreneurial experience as the founder of two successful companies. Alaa addressed the subject of how to survive and thrive as startup in the Middle East along with M Strategy Global’s Angel Investor Mandar Joshi, Nathan Kwon, the Senior Investment Professional at Shorooq Partners, Welltech Ventures CO-founder Amir Alroy, and MeFitPro CEO Greg Boucher.
AladdinB2B demonstrated its ability to compel startups within the health and fitness industry to reach their
fullest potential. And this was achieved through none other than The Drapper Aladdin Startup Challenge.
The DASC is a high-stakes competition that is sponsored by Draper Associates and AladdinB2B to engage with ideas that are pitched by startups. The ones with the most innovative idea get to take home the prize of up to $500,000.
Fitlov, with its innovative app which allows you to find a tailormade fitness program based on your needs, won the competition with their breath-taking pitch!
"We appreciate the stamp, the recognition that it means and I believe even if you look to other markets, not just the UAE we can benefit a lot from the network of Draper Aladdin"
Alberto Pardo,
Fitlov Founder & CEO