The Government of Canada is well known for helping Canadian businesses tap into new markets by providing them worldwide exposure, introducing them to global decision-makers and enabling support programs through the Canadian Trade Commissioner Service (TCS).
Women in Tech is a virtual trade mission offered by TCS to connect leading businesswomen with potential partners in UAE to create new business opportunities outside of Canada for them and expand their network to give more visibility to women led technology companies.
It’s because UAE has one of the largest presences of tech industries in the region and a vast market for Information and Communication Technology (ICT) services and products. These are powerful reasons why public and private entities are looking forward to networking opportunities in the Middle East. Furthermore, UAE has also hosted leading technological events such as GITEX (which also uses AladdinB2B technology for matchmaking and meetings) where technological companies around the globe present their unique innovations.
TCS decided to get in touch with the AladdinB2B team to take over the Women in Tech Trade Mission in UAE after our successful results from various government institutions such as the Welsh government and Estonia Pavillion.
Being a holder of one of the largest non public databases in the MENA region, AladdinB2B hosts information about organizations, making us the perfect choice as we have the assets required to matchmaking them with the right people, as per government expectations.
Getting down to business, TCS tasked AladdinB2B to arrange a virtual matchmaking and meetings development program for its clients to get them in touch with high-level UAE contacts with mutual business potential. The goal was to organize pre-targeted and qualified meetings for 16 different companies with respective Ideal Client Profiles (ICP) within a timeframe of a month and a half.
The AladdinB2B team had to score a large range of potential business partners such as UAE based accelerators and incubators, investors, corporate heads of departments, and government agencies that best matched the divergent sectors of Women in Tech companies such as cybersecurity, learning management systems, and digital mining.
Gender inclusivity has always been a priority for AladdinB2B with many of our senior positions headed by leading ladies in the industry. As such we are proud to support Trade Missions that bring gender inclusion to the trading world.
Once the Canadian companies selected potential partners, our appointment setter team did an amazing job by introducing Women in Tech companies to UAE governmental entities and securing meetings with them. During this project, we can highlight the meetings in which the likes of RTA, DHA, the Khalifa University and Fujairah International Airport were involved.
One of the biggest milestones achieved during this project was to overpass promised targeted meetings. The initial target was to set two meetings for each of the 16 companies under the TCS banner, however, Aladdin B2B smashed past the goal by providing a total of 48 meetings, achieving 150% of the target.
All the companies constituting Women in Tech were impressed with the quality of the leads and with the match meetings, this is the WOW factor we like to see from our clients. The success of the trade mission was such that they hired us to lead another project for them!
TCS organized a visit to Dubai to offer Women in Tech delegates an in-person program to network with potential business partners.
One of the in-market programs for Women in Tech was a seminar that took place in downtown Dubai to introduce its services to system integrators, as well as top resellers within the region. Initially, our goal was to ensure at least 16 VIPs attend the event however we were able to smash past that barrier with 24 VIPs in attendance.
Closing these two projects with the TCS was a challenging and rewarding adventure that highlights the importance of government initiatives that support inclusion and innovation. Aladdin B2B is here to pursue and support all kinds of entrepreneurship projects.