Who said that exercise and networking were incompatible?

Event Type: Trade Show
Location: DWTC, 28 – 30 OCT 2021
Industry: Fitness & Wellness
Organizer: HBG Events

Dubai Active Industry is one of the biggest events of the year for fitness and wellness professionals. The fifth edition of this show attracted 250 international brands, which were exhibiting their latest technologies, gym machines and products.

As leading international Fitness & Wellness trade show in the Middle East, one of their needs was to offer exclusive B2B meetings to their participants. Furthermore, Dubai Active also wanted to attract high profile business oriented buyers to their event while creating a large B2B ecosystem surrounding their show.

The AladdinB2B team has the experience of over 16 years in coonducting high level matchmaking and business meetings. With over 100 Trade shows under our belt, along with contracts and connections with Governments, export departments, and enterprises who frequently use AladdinB2B’s services.

"I heard back from colleagues in the industry who worked with Aladdin and had good feedback so that was one of our key reasons for working with them"
Craig Hartley,
Co-founder & Marketing Director of Dubai Active.
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Buyers Meetings
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Exhibiting International Brands
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The Challenge: Connecting suppliers with BIG buyers from the fitness & wellness world.
In essence what Dubai Active needed was a specialized organization who already had a large database of business networks and contacts with senior executives who can double downs as key decision makers. Their goal was all about inviting them to the show and profiling what they buy, to match them with the right exhibiting supplier.

At the same time, they wanted to provide productive meet and greet onsite while escorting VIPs to their pre scheduled meetings in the VIP lounge and the exhibition stands. Handling a successful B2B matchmaking program for several companies is a very complex undertaking and only a handful of companies specialize in it globally. Dubai Active realized that they need a large team of experienced individuals and a trusted source for the right data to make this successful.
The solution
Aladdin provides a full 360 matchmaking and meeting solution. This includes database enrichment and company profiling with access to an expert matchmaking team. The matchmaking and meeting technology known as “Aladdin Event Hub” is bundled with the service along with an on-ground meet and greet escorting team to ensure that the meetings occur on time. This allows AladdinB2B to generate hundreds of pre-qualified B2B meetings within a couple of days.
"Aladdin b2b provided a customized service for us, they had not only the technology, the context, the networking tools but also the personnel staffing to provide the service that we needed. "
Deep Kumar,
Managing Partner at HBG events
Over 500 meetings were scheduled through the Aladdin Matchmaking Portal within three days! Our ground team contributed to the event success by assisting exhibitors and VIP buyers who were part of the VIP Buyers Programme. The team made sure participants had access to the AladdinB2B matchmaking app while supervising they showed up on time to their meetings.

AladdinB2B’s CEO Alaa Ismail, was invited to participate in Dubai Active Startup Talks, a panel discussion where he shared his entrepreneurial experience as the founder of two successful companies. Alaa addressed the subject of how to survive and thrive as startup in the Middle East along with M Strategy Global‘s Angel Investor Mandar Joshi, Nathan Kwon, the Senior Investment Professional at Shorooq Partners, Welltech Ventures CO-founder Amir Alroy, and MeFitPro CEO Greg Boucher.

AladdinB2B demonstrated its ability to compel startups within the health and fitness industry to reach their
fullest potential. And this was achieved through none other than The Drapper Aladdin Startup Challenge.

The DASC is a high-stakes competition that is sponsored by Draper Associates and AladdinB2B to engage with ideas that are pitched by startups. The ones with the most innovative idea get to take home the prize of up to $500,000.

Fitlov, with its innovative app which allows you to find a tailormade fitness program based on your needs, won the competition with their breath-taking pitch!

"We appreciate the stamp, the recognition that it means and I believe even if you look to other markets, not just the UAE we can benefit a lot from the network of Draper Aladdin"
Alberto Pardo,
Fitlov Founder & CEO