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Egypt Energy is one of the most recognized energy events held in North Africa, under the patronage of the Ministry of electricity and Renewable Energy. The event has been held annually for the last 30 years to help to introduce new energy products, connect B2B and expand the region’s energy market in Egypt and MEA.
The concept behind Egypt Energy is to create inspiration among the attendees (visitors and exhibitors) that can lead to development, innovation and sustainability to improve the global energy crisis. They sought out and partnered with AladdinB2B to achieve their initiative.
This time around, Informa markets organizers decided to switch to digital alternatives for their show such as using QR codes instead of printed badges. Thus for the first time in 30 years, Egypt Energy introduced matchmaking & meeting technology at their event thanks to AladdinB2B. Our team assisted in connecting suppliers and manufacturers with buyers through the matchmaking Aladdin app.
This is not the rst time that Informa Markets Egypt trusted AladdinB2B to deliver successful face-to-face networking opportunities through an exclusive Hosted Buyers Programme.
Being our recurring client, we have also worked with them previously on other exhibitions including Africa Food Manufacturing, Pharmaconex, and Sahara, catering to various sectors such as F&B, pharma, agriculture, and energy.
The expertise of the AladdinB2B team in managing the Hosted Buyers Programme enhanced the results of the meetings held at Egypt energy. Furthermore, it was the first time the organizers introduced the B2B matchmaking technology into the Programme powered by AladdinB2B.
The Aladdin app matched exhibitors’ and visitors’ profiles based on their requirements to pre-schedule their meetings before the exhibition. This platform was exclusively for senior-level authorities, decision makers and infuencers with direct purchasing powers and only selected exhibitors.
The Aladdin B2B on-ground support team helped at the event to remind both parties to attend their meetings and to
ensure all the scheduled meetings occurred on time.
Sara Eldemerdash, Head of Marketing at Informa Markets Egypt, was highly satisfied with our performance.
The Hosted Buyers Programme was largely positive. Overall a total of 30 VIP buyers from seven different nationalities visited Egypt Energy to have high-quality meetings with prospective partners, resulting in 247 b2b meetings conducted.
The introduction of digital solutions such as the Aladdin matchmaking app led the event to become a huge success.
“The AladdinB2B app was very simple, easy to access and very helpful. We are honestly very happy with the results, with the setup and the way it was organized. ” Sol Soufan, Sales and Marketing Executive at Tenka Solar.
AladdinB2B has now developed a strong foothold in Egypt and we will continue to expand our services in Egypt come next year!
Fitlov, with its innovative app which allows you to find a tailormade fitness program based on your needs, won the competition with their breath-taking pitch!
AladdinB2B is a leading technology for B2B matchmaking and meetings platform. With innovation and industry knowledge, Aladdin has created the optimal meetings solution for enterprises, government export departments and trade event organizers. Users look to Aladdin for data collection, targeted matchmaking, qualified meetings, trade tools, follow-ups, and post-show metrics.
Headquartered in the United States and regionally operating in Dubai, Aladdin proudly serves 100s of companies across the globe.
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