GISEC Global used AladdinB2B matchmaking software for its event

Event Type: Trade Show
Location: DTWC, 21-23 MAR 2022
Industry: IT, Cybersecurity
Organizer: DWTC

GISEC Global is the Arab world’s largest and most impactful cybersecurity conference. The arena it provides allows industry experts, government and leaders the stage to come together to tackle threats within the cybersecurity domain. It also empowers business organizations to develop countermeasures amongst a global task force of security professionals.

World-renowned organizations such as Huawei, Microsoft, Amazon Web Services, Deloitte and other enterprise giants gathered for three days at GISEC Global. This event presented an invaluable opportunity to exchange innovative market insights, where AladdinB2B was in charge to smooth the path of networking sessions between exhibitors and VIPs. As a company specializing in technology ourselves, our team understands the need of users to protect their data from unforeseen breaches.

The challenge: customer data protection was a weighty obstacle in our mission to reach out to heads of security departments

Reliance on technology has now become a significant part of life and as such companies that provide services also require an ever-evolving set of cyber security systems. Thus an increased focus on security led major governmental entities comprising Dubai Police, Dubai Electronic Security Centre and UAE Cybersecurity Council to endorse this B2B event.

Since the event theme revolves around security and data protection, the event management needed support in attempting to reach out to CISOs (Chief Information Security Officers) to attend the trade show. To help alleviate their burden, the AladdinB2B team was enrolled to invite VIPs on their behalf and to conduct a high-level B2B matchmaking & meetings program.

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Target Achieved
The solution

Over the three days, our team managed the CISO Lounge, which provided a dedicated space for high-level B2B meetings. Over 40 VIPs from different industries attended the event, where they were part of the exclusive matchmaking & meetings program offered by AladdinB2B.

Our mission is to ensure that the attendees and exhibitors get the highest ROI on their time spent. Therefore our mission in GISEC was to assist the organizers with our matchmaking platform, which enabled decision-makers and 30 exhibiting companies to request meetings and foster pre-arranged networking. The result was over 360 scheduled meetings through our user-friendly mobile app prior to the event launch.

Technology combined with our customer service expertise in conducting in-person meetings allowed us to hit our meeting targets by 110%. Our on-site team conducted 15 more meetings than we initially promised, leaving exhibitors who were a part of the matchmaking and networking program speechless.

One such company was Tenable, which received 14 high-end meetings during the three days of the exhibition. Their team spoke highly about our services:

Firas Al Tamimi
MENA Head of Marketing at Tenable
“Thank you for the nice surprise, we haven't had this type of added value service from any event organizers, anywhere we went, and we went everywhere. I would encourage all organizers to have the same program because of the added value to any sponsorship or exhibition package. Any market in the industry would love to have this service attached to what it is buying.”

AladdinB2B is second to none pertaining to facilitate meaningful connections at networking events such as GISEC. You can read more about our previous successes through our case studies or request a free demo to show you how our matchmaking services can take your business to the next level whether for hybrid, virtual or in person events.